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[wg-b] www.bye-bye-aol.com

Below is an August '98 Businesswire release put out by US
Xchange for its www.bye-bye-aol.com site and service.  I'm
curious how the group feels about this use of the AOL name
in the domain name of an AOL competitor etc. ...



Billboard Headline Leads to Interactive Payoff for
Telecommunications Company

    MILWAUKEE--(BUSINESS WIRE)--Aug. 17, 1998--US
Xchange is utilizing a unique multimedia campaign to
advertise its
new Internet services. The headline of US Xchange's new
"www.bye-bye-aol.com" is also a registered Internet address
for the
company. Meyer & Wallis, creator of the campaign, is unaware
any other instance where a campaign's marketing message has
used as an Internet domain name.

"The headline in this campaign could stand alone," said Tom
Dixon creative director at Meyer & Wallis. "The fact that
there is a
registered interactive payoff when consumers type in
www.bye-bye-aol.com on their web browser is unique."

    "We suspect that people will be curious and try the
advertised site just like the thousands of people
who called 867-5309 and asked for Jenny in the 80s," added
Steve Yoder, Copy Writer at Meyer &

    At "www.bye-bye-aol.com" consumers will be greeted with
a waving animated hand and
information on why they should switch from America Online to
US Xchange Internet services. The
interactive page begins with the copy: "So long slow,
overcrowded online services. Farewell
overpriced monthly access rates." And goes on to offer the
starting rate of just $8.95 a month for fast,
reliable access and better customer service than any of the
existing providers. Visitors to the site than
are provided an 800 telephone number, as well as a hot link
to the US Xchange home page for
sign-up information.

    "Bye-bye-aol.com" (Billboard and Site)
    Creative Director - Tom Dixon
    Copy Writer - Steve Yoder
    Art Director - Jim Brooks
    Production Artist - Cathy Pritzl

    Formed in 1996 by former telecommunications executives,
US Xchange is a regional, full service
telecommunications provider, mainly targeted to businesses,
that offers more personal service than the
existing competition. In addition to unparalleled service,
US Xchange offers consumers a complete
portfolio of telephone and Internet services,
easy-to-understand invoicing, and guaranteed satisfaction.
Currently, US Xchange services are available in targeted
cities in Michigan, Wisconsin, Indiana and

    Meyer & Wallis is a full service communications firm
headquartered in downtown Milwaukee with
a second office in Indianapolis. In addition to US Xchange
major clients include: Meijer stores,
Sheaffer Pen, Voortman Cookies, The Milwaukee Bucks,
Shorewest Realtors, Pick 'n Save and
Cardinal Stritch University.

Judith Oppenheimer, 1 800 The Expert, 212 684-7210
Publisher of ICB Toll Free News: http://icbtollfree.com
Publisher of WhoSells800.com: http://whosells800.com
Moderator TOLLFREE-L:
President of ICB Consultancy: http://JudithOppenheimer.com:
800 #
Acquisition Management, Lost 800 # Retrieval, Litigation
Regulatory Navigation, Correlating Trademark and Domain Name