> An important part of modern advertising includes the domain
>
name. Having
> to CHANGE the domain name is, therefore, a source of
customer
> confusion. What worked yesterday doesn't work
today. Given
> the semantic
> component to domain names,
changing an established domain name hurts
> established customer
association.
All I can say Dave is that you're wrong. The actual domain name is becoming less of a factor. Just look at the ASK.COM site. It's advertised and branded as "Ask Jeeves" yet the URL is http://www.ask.com. The marketing folks know about the problems and are adjusting accordingly.
R O E L A N D M E Y E R
Managing Architect
E-Commerce
Practice
____________________________________
300 Montgomery St., Suite 888
San Francisco, CA 94104
ph +1 415 772
3660 fax +1 415 288 3955
cell +1 925