Re: [wg-c] Competition policy and gTLDs

["Rita M. Odin" <OdinR@arentfox.com>]

>>> Milton Mueller wrote:


>People do not search the Internet by typing in a TLD and then >seeing what
>happens under it. 
>At best, the TLD provides some basic cues about
>identity. But mostly it's just a mnemonic. So I think it is >fundamentally
>incorrect to view domain names--at any level--as part of the >search
>process for content.

People do search the Internet for content by using domain names - usually comprised of trademarks/service marks plus .com.    Having discussed this with other laypersons, I find that many are just like me . . . the first thing they try when attempting to find a particular site on the Internet, is to type in the trademark with a .com after it, hoping for the best.  If that doesn't work they try a search engine (infinitely more frustrating due to the plethora of unrelated sites that come up).  Either way, the mark is how they attempt to find content - and the mark usually shows up in the domain name.

--
Rita M. Odin
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