RE: [wg-c] new TLDs

["Roeland M.J. Meyer" <rmeyer@mhsc.com>]

As an architect for many major web-sites, "giving it up" is not an option.
Most of the business strategies folks are not going to abandon such an
obvious branding mechanism either. This is especially true given the fact of
proven usability and technical feasibility.

The TM folks may work in that direction, that is their right, that does not
imply that the rest of us should capitulate. Like it as not, branding issues
are now inexorably linked to the DNS.

> -----Original Message-----
> From: Karl Auerbach [mailto:karl@CaveBear.com]
> Sent: Thursday, December 23, 1999 12:29 PM
> To: Roeland M.J. Meyer
> Subject: RE: [wg-c] new TLDs
>
>
>
> > >From a psychological perspective, that won't fly. There is
> just too much
> > value-add to the mnemonic/semantics angle. Applications
> developers aren't
> > going to give that up and end-users would shun the service
> if they did,
> > particularly if no one else is dropping that service usage.
>
> Whether we wanted to have semantic domain names or not, the trademark
> people are going to work to have it all to themselves.
>
> Better to take a step in the right direction than to continue
> to make the
> situation worse.
>
> 		--karl--
>
>