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[wg-b] How would .fame work?

I invite all of those who have endorse the non-com paper to explain how a
TLD for famous markss (.fame is the example one poster gave) would work.

Amazon.com becomes famous and then switches over to amazon.fame?

so people know to look only to amazon.fame?

and they would never think that any other amazon.xxx was associated with

so third parties would never register amazon.xxx to sell books?

Please flesh out the proposal.

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